As Aussies buckle up in response to cost of living challenges, the beauty and cosmetic injectables industry is enjoying a strong uptick in sales as consumers reach out for ‘feel good’ services to overcome the financial doldrums. 

“Across the board, Cosmetique is experiencing a consistent rise in enquiries and bookings for cosmetic injectables.   In particular, lip filler and Botox are extremely popular,” Dr Eranki said. 

Dr Vivek Eranki, is the founder and CEO of Cosmetique, a leading Australia-wide brand of beauty, injectables and laser hair removal clinics.   Treatments such as lip fillers, laser hair removal, dermal fillers and wrinkle relaxers, as well as fat dissolving injections have seen a huge surge in demand as Aussie women look for ways to embrace and enjoy the year amidst all the doom and gloom.  

“By far one of the most in-demand treatments is lip fillers because of how much of an impact changing the look of your lips can make. We all know how just a different shade of lipstick can change a look from girl next door to va va voom,” Dr Eranki said. 

“In fact, most of the beauty trends this year involve the lips.”

Biggest lip beauty trends in 2024

Natural-looking enhancements

“While fuller lips have been a trend for some time, the focus has shifted towards more natural-looking enhancements. This involves subtle volume enhancements and lip contouring techniques that enhance the lips’ natural shape without appearing overdone,” Dr Eranki said. 

“The Russian doll lip filler, which is a volumous heart-shaped lip look was very popular in 2023 and still is in 2024 however there is greater demand for more toned-down enhancements.”

Customisable lip treatments

“With advances in technology, we are seeing more customisable lip treatments that cater to individual preferences. This includes personalised lip filler formulations tailored to each person’s unique lip anatomy and desired outcome,” Dr Eranki said. 

The Cosmo lip filler 

“The Cosmo is now the most popular lip filler treatment across Cosmetique.  It was developed an trademarked by Cosmetique.   A proudly unique Australian look that is already growing in popularity overseas as well, the Cosmo is a hybrid between the Russian doll look and the lip flip. I’ve mentioned the Russian doll technique already but the lip flip is a more natural poutier procedure that is voluminous yet natural,” Dr Eranki said. 

“Add this to the heart shaped look of the Russian doll and you’ve now got the sexiest combination ever! It’s absolutely stunning and those who have tried it out simply cannot stop raving about how drop dead gorgeous it looks.”

Lip blushing

“Lip blushing, which is a semi-permanent makeup technique that enhances the natural colour and shape of the lips, is gaining popularity. This technique involves tattooing pigment into the lips to create a tinted, fuller appearance that mimics the look of lipstick,” Dr Eranki said. 

“Many women are opting for cosmetic tattooing to achieve the cosmetic convenience of not having to constantly apply lipstick.  Whether it is because women are working longer hours to make ends meet and need the convenience of ’24-hour colour’ or there are more looks and colours to play with now, this trend is definitely about lifestyle and look.”

Glossy finishes

“Glossy lips are also making a comeback, with high-shine lip glosses becoming a staple in many beauty routines. Glossy finishes can add dimension and plumpness to the lips, creating a youthful and fresh appearance,” Dr Eranki said. 

“Glossy lips coupled with lip filler create an amplified sensual look which is growing in popularity across social media platforms as well.”

Sustainable lip products

“As consumers become more environmentally conscious, there is a greater demand for sustainable and eco-friendly lip products. This includes lipsticks, glosses, and lip treatments made from natural, cruelty-free ingredients and packaged in eco-friendly materials,” Dr Eranki said. 

“Despite cost-of-living pressures, consumers are still focused on core values such as ethical and sustainable shopping choices.”

Multi-functional lip products

“Convenience-driven beauty trends are increasing the popularity of multifunctional lip products that offer both colour and skincare benefits. These include lip treatments infused with hydrating ingredients, SPF protection, and anti-aging properties,” Dr Eranki said. 

“Multi-functional products meet multiple needs at a reduced cost.  This is clever shopping.”

Bold colours and textures

“While natural-looking enhancements are growing in popularity, bold lip colours and textures are also enjoying a resurgence as women embrace more cosmetic drama to lift their spirits and have a bit of fun. Vibrant shades, metallic finishes, and unique textures like velvet or matte velvet continue to be favoured by those seeking to make a statement with their lips,” Dr Eranki said. 

“Remember, beauty trends can vary widely and are influenced by factors such as cultural shifts, technological advancements, and consumer preferences. It’s always best to choose lip treatments and products that align with your personal style and preferences, rather than strictly adhering to trends.”

About Dr Eranki

Dr Vivek Eranki is the CEO of Cosmetique. He holds qualifications in governance, finance, management and medicine and has an extensive track record as a CEO in the Health, Wellness and Personal Services industry. He has founded, scaled, and exited ventures across various sectors, including Allied Health, Occupational Health, General and Specialist Healthcare




Instagram: @vivekeranki

About Cosmetique

Cosmetique is Australia’s leading injectables clinic. With locations in Queensland, South Australia, Victoria, Western Australia, and New South Wales, they are home to some of Australasia’s most skilled and experienced injectors. They are passionate about providing everyday Australians with exceptional cosmetic medical services to enhance their confidence and allow them to feel the way they deserve. Above all, they abide by the principles of professionalism and utmost care to ensure their patients experience the highest quality service and outcomes.  Their most sought-after treatments include lip fillers, dermal fillers and wrinkle relaxers.