Winmark Wines’ latest bookable offering officially launched this week, encompassing art, nature, gourmet food and wine; all in one 3-hour bookable experience. ‘Discover Winmark’ includes a self-guided sculpture park tour, a hamper of Estate grown and locally sourced gourmet produce, a browse through the Art Gallery and a hosted wine tasting. For children, there’s a large-scale map to turn into a ‘Sculpture treasure hunt’, pencils, crackers with cheese and a popper to see them through their journey. The Sculpture Walk itself can be anywhere from a 1.5km-2.5km stroll around the picture-perfect property, depending on how close up you wish to get. Guests select their own pace and may sit in any of the enclaves around the property enjoying the scenery and drinking in their surroundings. “Launching the Discover Winmark Experience is an important step for us as it brings together wine, art and landscape in a relaxed and accessible way. Guests can slow down, settle in with a rug, and truly enjoy the beauty of the valley whether among the sculptures or beside the Cellar Door”.
With an established name as an Award-winning Chardonnay producer, Winmark Wines is becoming known for a lot more than high quality Chardonnay. The property now boasts an Art Gallery, promoting the works of more than 60 artists from Australia and around the world, an outdoor Sculpture Walk featuring over 50 works from a wide array of artists in a range of mediums, and an intimate alfresco area designed to bring people closer to nature, specifically in the context of entertainment events and art workshops.
It’s latest offerings of bookable picnics and the half day ‘Discover Winmark’ experience open the region up to a whole new range of visitors, including those that may not be wine connoisseurs, rather people who simply enjoy the outdoors, love sightseeing with gentle exercise, and find art and sculpture inspirational. The incorporation of art and nature experiences as a bookable offering expands on the region’s tourism base, by both broadening appeal and extending guest time in the area. These additional experiences cater to a larger target market and are complimentary to the wine tasting and gourmet events that the Hunter Valley is known for.
“The launch of the Discover Winmark experience adds depth to an already strong visitor offering and encourages visitors to slow down and stay longer in the Broke-Fordwich subregion. Experiences like this are exactly what drives repeat visitation and strengthens the region’s reputation beyond the cellar door. I congratulate the Winmark team and encourage visitors to make Broke Fordwich part of their next Hunter Valley itinerary.” Jennie Curran – Hunter Valley Wine Tourism Association.
Winmark owner, Karin Adcock, believes that the addition of a casual, yet high quality food offering is an important addition to Broke’s tourism landscape “Broke Fordwich has traditionally had a slightly limited food offering, which can sometimes discourage visitors from exploring our side of the valley. By introducing our picnic hampers seven days a week, we are making it easier for both small and larger groups to visit at short notice, stay longer, and experience everything this beautiful region has to offer.”
The Discover Winmark Experience can be taken at your own pace and is suitable for strollers, prams and accessibility devices with gravel tyres. Accessible tours can also be provided by golf cart for the less mobile when booked ahead. For anyone looking to avoid grass surfaces, or walk only a few hundred metres, many of the large installations can be seen from the gravel path at a distance. For those who wish to explore, there are many sculptures artfully positioned into the trees, gardens and surrounds, all waiting to be discovered.
Find out more about the ‘Discover Winmark’ experience here
