For Mums

Five reasons why women are returning to stores to buy bras and undies—and why you should too

During the COVID years, everyone made the necessary adjustments to make life work for them, much of which was shopping online for clothes. However, it’s easy to buy clothes like t-shirts and pyjamas online because the fit doesn’t have to be exact. When it comes to shopping for bras and undies though, nothing beats the service and precision of an in-store fitting.  Esther Labi, Australia’s Bra Whisperer and owner of Storm in a D Cup, recommends women to restock their underwear every six to twelve months and get fitted for new bras every time, because women’s bodies change so much…

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