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About Eastern Suburbs Mums

Eastern Suburbs Mums is the premier media site for for families in Sydney’s Eastern Suburbs. Founded in 2014 as a Facebook Group, the platform has grown into a trusted source of inspiration, information and ideas for parents in and around the Eastern Suburbs.

Whether you have an event, a fun product, kid-friendly offers or just want to reach thousands of families, Eastern Suburbs Mums offers a very cost-effective and highly targeted advertising option. Eastern Suburbs Mums packages include job listings, event listings, advertorial, and sponsored posting options.

Our area

From Watsons Bay to La Perouse, from the Eastern Beaches to the city, and everywhere in between.

The Eastern Suburbs region of Sydney includes suburbs such as Alexandria, Bondi, Bronte, Clovelly, Coogee, Maroubra, Randwick, Surry Hills and Zetland.

Over 62,550 families live in our area, which covers the local government areas of Bayside, Randwick, Sydney, Waverkley and Woollahra.

Advertising and partnership options

Eastern Suburbs Mums offers three main partnership opportunities: directory listing, editorial-advertorial, and social media.

Directory Listing

  • Profile your business to 8,600 Eastern Suburbs Mums Facebook group members
  • Highly targeted advertising
  • Great back links for SEO optimisation
  • Highly trustworthy site ranking
  • Hyper local marketing option

Editorial and advertorial

  • Gain authority and trust for your business with promotional editorial content.
  • Google recognised news site
  • Very popular ‘Local Mum’ feature
  • Banner adverts, events and job posts
  • Cross-platform posting (blog and socials)

Social media

  • Gain exposure through Eastern Suburbs Mums’ social media channels with relevant and regular content
  • Eastern Suburbs Mums Facebook posts, page or group
  • Eastern Suburbs Mums Instagram posts or stories
  • Eastern Suburbs Mums e-newsletter article
  • Eastern Suburbs Mums Pinterest listing or board

ESM media kit on deskFor more details, download the Eastern Suburbs Mums media kit, which has details of all sponsorship, partnership and advertising packages available on the site and its social channels.




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