Looking for the perfect toy for your child but not sure where to start? Sydney’s eastern suburbs are home to some fantastic independent toy shops that offer thoughtfully curated, high-quality toys you won’t always find in big chain stores.
Whether you’re shopping for a birthday, a special reward, or just because, supporting local toy stores not only helps small businesses thrive but also gives you access to expert advice and unique finds.
At Eastern Suburbs Mums, we love supporting local retailers who are part of our community, so we spoke with some of the east’s most loved toy shops to share their expert advice.
Choose Toys That Inspire Learning and Creativity
Ricky Roth, owner of iconic Rose Bay toy retailer Red Rocket, says many parents are becoming more mindful about what they bring into their homes.
Instead of adding to already full toy boxes and shelves, focus on toys that offer long-term value.
“Educational and creative toys engage children for longer and the benefits last a lifetime,” Ricky explains.
Think puzzles, building sets, craft kits and open-ended toys that encourage imagination and development.
Follow Your Child’s Interests
Choosing toys based on your child’s interests is one of the simplest and most effective approaches.
Creating small activity kits tailored to what they love—whether it’s art, science, construction or storytelling—can make playtime more meaningful and enjoyable.
Kids naturally engage more deeply when they feel connected to what they are playing with.
Encourage Movement and Outdoor Play
“With the eastern suburbs offering so many incredible outdoor spaces, there are plenty of opportunities for active play,” says Ricky.
Toys that promote movement—such as scooters, ride-ons, balls and outdoor games—help develop coordination, balance and confidence while encouraging kids to get outside.
Don’t Get Caught Up in Trends
Tanya Brabrook, owner of Laugh and Learn Toy Shops in Randwick and Clovelly, shares an important tip for parents.
“The biggest advice we give is to switch off the influence of heavy advertising. The most promoted toys aren’t always the best choice—and they often sell out quickly.”
Instead, local toy shops can guide you toward quality toys that are age-appropriate, engaging and built to last.
Discover Unique Toys and Personalised Advice
One of the biggest advantages of shopping at local toy stores like Red Rocket and Laugh and Learn Toy Shops is the personalised service.
These stores carefully curate their range, meaning you’ll often discover unique, high-quality toys that aren’t widely available elsewhere.
Staff can also recommend toys based on your child’s age, interests and development stage—something you won’t get in large retail chains.
A Thoughtful Approach to Toy Clutter
As new toys come into the home, it’s a great opportunity to teach children about giving back.
Encourage your kids to choose toys they no longer play with and donate them to local charity shops. It’s a simple way to help others while also creating space at home.
If donating, take items directly into charity stores rather than leaving them outside bins, ensuring they can be properly received and reused.
Supporting local toy shops in Sydney’s eastern suburbs means better toys, expert advice and a stronger community. Next time you’re searching for something special, explore your local stores—you might just find a hidden gem.
