About us
Eastern Suburbs Mums is the premier media site for families in Sydney’s Eastern Suburbs. Founded in 2014 as a Facebook Group, the platform has grown into a trusted source of inspiration, information and ideas for parents in and around the Eastern Suburbs.
Whether you have an event, a fun product, kid-friendly offers or just want to reach thousands of families, Eastern Suburbs Mums offers a very cost-effective and highly targeted advertising option. Eastern Suburbs Mums packages include job listings, event listings, advertorial, and sponsored posting options.
Our area
From Watsons Bay to La Perouse, from the Eastern Beaches to the City, and everywhere in between.
The Eastern Suburbs region of Sydney includes suburbs such as Alexandria, Bondi, Bronte, Clovelly, Coogee, Green Square, Maroubra, Mascot, Randwick, Surry Hills, Sydney and Zetland.
Over 75,550 families live in our area, which covers the local government areas of Bayside, Randwick, Sydney, Waverley and Woollahra.
Our reach
Over 295,000 monthly impressions across multiple channels
Eastern Suburbs Mums reaches a highly engaged audience of local mothers and families across Sydney’s East.
Our community uses Eastern Suburbs Mums to discover trusted local recommendations, find family-friendly services, compare businesses, plan activities and stay connected to what is happening nearby.
For advertisers, this means access to an audience that is local, active and decision-driven, from new parents looking for childcare and classes through to established families researching schools, home services, health, beauty, events, fitness, property and lifestyle options.
Our platform combines social reach, newsletter subscribers, website traffic and a searchable local directory, giving businesses multiple ways to stay visible with families across one of Sydney’s most valuable local markets.
The Eastern Suburbs Mums website has a 20% click-thru rate and receives 15,000 search queries for local business each week.
16,500+
Facebook group members
19,000+
Facebook page followers
25,000+
Newsletter subscribers
11,5000 +
Instagram followers
100,000+
Monthly website views
Our readers
Women are the primary decision-makers behind many household, family and lifestyle purchases. Research commonly cited in consumer marketing places women’s influence at around 70–80% of consumer purchasing decisions (source: NielsenIQ), which makes reaching mums one of the most effective ways for local businesses to build awareness, trust and repeat custom.
Eastern Suburbs Mums reaches a highly valuable local audience: 98% female, with the strongest age group aged 35–44; family-focused, with 42% of readers having two children and 25% having three or more; and affluent, with a large share of households reporting annual income above $200,000.
For advertisers, this means Eastern Suburbs Mums connects your business with women who are actively researching, comparing and choosing services for their families, homes, health, children, lifestyle and local community.
Some key demographics about Eastern Suburbs Mums readers
98% female
22% 25–34 years old
55% 35–44 years old
15% 45–54 years old
Family size
33% 1 child
42% 2 children
18% 3 children
7% >3 children
Employment
36% part-time
21% full-time
15% self-employed
18% maternity leave
Household income
39% $150–250k p.a.
36% $251–350k p.a.
17% $351–500k p.a.
8% >$500k p.a.
Ready to advertise your business in the most read mum’s network in Sydney’s Eastern Suburbs
Compare our business memberships
Bronze
For local businesses getting started on their search journey
- 1 Directory Listing
- 1 Facebook Group access
- 1 Business Profile Article
- 1 Membership badge
- 1 Backlink
Silver
For local businesses wanting greater visibility for its services
- 1 Directory Listing
- 1 Facebook Group access
- 1 Business Profile Article
- 1 Membership badge
- 5 Backlinks
- 1 Facebook post
- 1 Instagram post
- 1 YouTube video
Gold
For businesses wanting regular visibility in local area marketing
- 1 Directory Listing
- 1 Facebook Group access
- 1 Business Profile Article
- 1 Membership badge
- 10 Backlinks
- 2 Product Profile Articles
- 2 Facebook posts
- 2 Instagram posts
- 1 event listing
- 2 YouTube videos
Platinum
For businesses seeking the strongest year-round presence
- 1 Directory Listing
- 1 Facebook Group access
- 1 Business Profile Article
- 1 Membership Badge
- 15 Backlinks
- 4 Product Profile Articles
- 4 Facebook posts
- 4 Instagram posts
- 4 Instagram Stories
- 4 newsletter inclusions
- 1 Event listing
- 1 job listing
- 1 Local Mum interview
- 4 YouTube videos
- Priority positioning
- Discounted professional human-written content creation
Our coverage area
Reach one of the most affluent areas of Australia
Our coverage area spans one of Australia’s most valuable and sought-after family markets, from Sydney CBD and the Inner East through to the harbourside suburbs of Double Bay, Point Piper, Vaucluse and Watsons Bay, across Bondi, Bronte and Coogee, and south through Randwick, Maroubra, Botany, Little Bay and La Pérouse.
Our audience uses Eastern Suburbs Mums to discover local businesses, find activities, compare services and make decisions for their families. For advertisers, this means direct visibility across a highly engaged local audience in some of Sydney’s strongest household, property and lifestyle markets.
We group our local coverage into four practical areas: CBD & Inner East, Harbourside & North, Inner South and South-Eastern Suburbs.
CDB & Inner east
- Barangaroo (2000),
- Dawes Point (2000)
- Haymarket (2000)
- Millers Point (2000)
- Sydney (2000)
- The Rocks (2000)
- Ultimo (2007)
- Pyrmont (2009)
- Darlinghurst (2010)
- Surry Hills (2010)
- Elizabeth Bay (2011)
- Potts Point (2011)
- Rushcutters Bay (2011)
- Woolloomooloo (2011)
Harbourside & Northern
- Centennial Park (2021)
- Moore Park (2021)
- Paddington (2021)
- Bondi Junction (2022)
- Queens Park (2022)
- Bellevue Hill (2023)
- Bronte (2024)
- Waverley (2024)
- Woollahra (2025)
- Bondi (2026)
- Bondi Beach (2026)
- North Bondi (2026)
- Tamarama (2026)
- Darling Point (2027)
- Edgecliff (2027)
- Point Piper (2027)
- Double Bay (2028)
- Rose Bay (2029)
- Dover Heights (2030)
- Vaucluse (2030)
- Watsons Bay (2030)
Inner south
- Alexandria (2015)
- Beaconsfield (2015)
- Eveleigh (2015)
- Redfern (2016)
- Waterloo (2017)
- Zetland (2017)
- Eastlakes (2018)
- Mascot (2020
South-eastern suburbs
- Banksmeadow (2019)
- Botany (2019)
- Clovelly (2031)
- Randwick (2031)
- Daceyville (2032)
- Kingsford (2032)
- Kensington (2033)
- Coogee (2034)
- South Coogee (2034)
- Maroubra (2035)
- Pagewood (2035)
- Chifley (2036)
- Eastgardens (2036)
- Hillsdale (2036)
- La Perouse (2036)
- Little Bay (2036)
- Malabar (2036)
- Matraville (2036)
- Phillip Bay (2036)
- Port Botany (2036)
Our history
Connecting Eastern Suburbs Mums since 2014
Eastern Suburbs Mums connects local businesses with mothers and families across Sydney’s Eastern Suburbs, from Sydney CBD and the Inner East through to the harbourside, coastal and south-eastern suburbs.
Since 2014, our platform has grown from a local Facebook group into a trusted community, website, newsletter, business directory and social media network used by families to discover local businesses, compare services, find activities and make decisions.
For advertisers, Eastern Suburbs Mums offers something difficult to buy elsewhere: direct access to a highly engaged local audience in one of Sydney’s most affluent and commercially active markets.
Eastern Suburbs Mums began as a simple newsletter from a popular Facebook group in 2014.
Eastern Suburbs Mums began in 2014, when Coogee mum Natalie Hudson created a Facebook group to help local mums connect, share recommendations and find useful information about family life in Sydney’s East.
What started as a local Facebook community has grown into one of the most trusted family platforms in the Eastern Suburbs, spanning a website, newsletter, business directory, Instagram, Facebook communities and, soon, TikTok.
Our role has evolved with our audience. New mums use Eastern Suburbs Mums to find childcare, playgrounds, school-holiday activities, classes, events and family-friendly services. As their children grow, those same mums continue to use the platform for local recommendations, health and wellbeing services, beauty and cosmetic treatments, home services, real estate, education, restaurants, fitness, events and lifestyle decisions.
That is what makes Eastern Suburbs Mums different. We do not lose our audience as families move through different life stages. We keep adding new mums while long-term members continue to return for the next decision, the next recommendation and the next local service they need.
More than a directory listing
A basic directory listing tells people that your business exists. A strong local profile gives them a reason to choose you.
Eastern Suburbs Mums advertising packages combine:
- A searchable local directory listing
- A dedicated business profile article
- Relevant backlinks to your website
- Product or service profile articles
- Social media promotion
- Newsletter exposure
- Event and job listings
- Facebook group access
- Optional human-written editorial content
This creates a richer digital footprint than a simple listing alone. The Eastern Suburbs Mums website has a 20% click-thru rate and receives 15,000 search queries for local business each week.
For example, a buyers agent can explain the value of their property-search service. A gym can promote a particular class or membership offer. A childcare provider can describe its philosophy, location and enrolment process.
The more useful and specific the information, the easier it is for customers, search engines and AI tools to understand what makes your business relevant.
