TCL Mobile, a pioneer in display technology and affordable, premium smart devices, announces the local launch of its proprietary NXTPAPER 10s Tablet. Furthering TCL’s commitment to eye health and wellness, the NXTPAPER 10s has been developed with a hardware solution delivering 10 layers of protection to reduce blue light by more than 73% while still retaining natural colours. It has been awarded “Best Product In Tablet Innovation” for 2022-23 by the Expert Imaging and Sound Association in Europe as the, and launches as many Australians express concern about their eye wellness and screentime continues to increase across work, education and leisure usage.
Blue light reduction is front and centre with the TCL NXTPAPER 10s, with the feature built directly into both the tablet’s software and hardware. Its 10.1-inch FHD paper-like display utilises ten layers of protection to retain natural colours, setting an industry standard. The display is TÜV certified and reduces blue light through the screen by 73%. This innovation makes looking at screens much safer and more comfortable, providing an overall better user experience. Learners will find they can annotate their essays and read documents without irritation.
Users will also enjoy clear viewing from any angle due to the display’s anti-glare finish, and fingerprint-free screen delivering a tactile feeling.
“Today, we are thrilled to be bringing our extremely affordable, innovative paper-like technology to all Australians, which we see as the culmination of years of R&D in our ever-evolving display technology,” says Joseph Corrente, Channel Manager for TCL Communication Australia, New Zealand and Pacific Islands.
“The TCL NXTPAPER 10s arrives at a time when Australians are more concerned than ever about the impact of screen time on their eye health and we know we are offering a unique tablet solution for all Australians focused on work, entertainment and learning.”
Optometry Australia’s 2022 Vision Index Report stated that 88% of surveyed Australians experienced sore or tired eyes when using a computer or tablet for work, while 86% of Australian parents believe screen time is impacting their child’s eyesight, according to BUPA. Such statistics further supports the timeliness of TCL’s launch and significance of a safe display experience for a range of Australians.
This is only reinforced with HCF Australia finding that there has been a 28.8% increase in school-aged children needing glasses or contact lenses between 2015-2020. The World Health Organization has acknowledged that short-sightedness is on the rise, estimating that half of the global population may be myopic by 2050. This looks to have been reinforced during the COVID-19 pandemic, with 31% of Australians reporting that their eye health has been negatively impacted by the increase in screen use during lockdowns, according to Optometry Australia.
The NXTPAPER 10s has PC Mode built-in and is easily accessible through the drop down setting from the home screen, which combined with its Folio Keyboard, Octa Core chipset and 8000mAh battery results in more than a full day of learning, entertainment and creativity, working or entertainment. The TCL NXTPAPER 10s is Android Enterprise Recommended, reflecting TCL Mobile’s commitment to deliver OS and security updates to consumers automatically, as soon as they become available.
Across 2022, TCL’s advanced display technology has been recognised by leading award contingents for its innovative hardware-level eye protection. In January, TCL was named one of the six Global Top Brands for its Award Ceremony, with its unique blue light reduction technology recognised as the “Eye Protection Innovation Award Of The Year”. In August, it was recognised by EISA (Expert Imaging and Sound Association) for Best Product In Tablet Innovation for the year.
Pricing and Availability:
The TCL NXTPAPER 10s is available now for RRP $499 from Big W, Target, Mobileciti and through other Online Retailers.
