The Queen Victoria Building (QVB) is ushering in a new dawn this festive season unveiling a brand-new Christmas tree for customers to enjoy. Inspired by Australia’s native Wollemi Pine, one of the world’s oldest and rarest tree species, the new tree celebrates the iconic building’s uniquely Australian history.
At 20metres tall and suspended from the centre dome to create a unique experience from the ground level, the new tree will assume the mantle of Australia’s largest indoor Christmas tree, replacing the famous Swarovski tree that graced the centre for the past 16 years. Accompanying it will be a programmed light show complete with soundscapes that will make visiting the QVB a truly unique and immersive experience for all to enjoy this Christmas.
Corrine Barchanowicz, Head of Marketing, Brand and Experience, Vicinity Centres, said: “Visiting the QVB during Christmas has become a beautiful tradition for so many to enjoy and we want to continue that legacy with our new tree.”
“The Wollemi Pine felt like a perfect choice. Like the QVB, it boasts a rich history and is uniquely Australian, which was important to us, and in producing it we have used Australian products and resources wherever possible.”
The new tree respectfully nods to past traditions with the famous Swarovski tree topper set to adorn the top of the new tree. Shoppers can also take home a piece of history with the centre offering repurposed Swarovski crystal ornaments as a gift with purchase.
The exquisite new Wollemi Pine-inspired Christmas tree, revealed in centre on November 18, features over 130 ornaments and 17,000 individual fairy lights and took over 568 hours to install and dress.
This festive season, join the QVB on a guided tour of the new Christmas tree and journey through time to explore the inaugural Christmas decorations from 1898 to now. Bookings are available from November 18, with a portion of proceeds from ticket sales going towards the Royal Botanic Garden Sydney Wollemi Pine Conservation Program.
