Mates Day (that’s May 8, M8 – geddit?!) is all about celebrating friendship. So Snapchat and Gelato Messina are buddying up to mark the occasion, bringing besties together to make unforgettable memories filled with good times and gelato. What could make your day more than enjoying a scoop of Messina with a mate, made even sweeter by it costing absolutely nothing?

Snapchat, the app loved by Aussies for keeping connected and having fun with mates, is giving away FREE scoops of a super-special gelato flavour at Messina stores nationwide, for the perfect excuse to get the crew together IRL this Mates Day.

With a sprinkle of fun, dash of joy and a whole lot of friendship, Snapchat and Gelato Messina have collaborated to create Oh Snap! – an ultra-limited edition flavour drop, available exclusively – and for nix – on May 8.

Oh Snap! is inspired by the classic vanilla slice, an iconic Australian treat, popular for generations. Now enjoying a nostalgic come-back, the creative mavens at Messina have put a contemporary spin on the bakery staple, guaranteeing this gelato flavour is anything but vanilla. The much-loved trio of sunny-yellow custard, zingy passion fruit icing and buttery puff pastry (YUM!) are the perfect friendship of flavours. Now Messina has turned the vanilla slice into gelato heaven, and you can only get it on Mates Day, thanks to Snapchat.

Want to know how to get in on this sweet deal?

From midday on May 8, head to any Gelato Messina store across the country and show off the Snapchat app on your phone, to enjoy a free scoop of Oh Snap! deliciousness (while stocks last). Because nothing brings friends together like good vibes and even better gelato!

Looking to enjoy a free scoop with extra Snapchat?

Snapchat will take over the Gelato Messina Surry Hills store in Sydney on Mates Day! Completely transformed in that unmistakable yellow hue, there’ll be loads of cool experiences to Snap, and the only ghosting allowed will be in the form of fun merch! Open midday until 10.30pm (or run out) on May 8, drop by with your besties, enjoy a free scoop of Oh Snap! and soak up the sunshine and happiness that will spill across to local hang, Shannon Reserve.

What’s in the Oh! Snap Messina flavour?

Bringing together everything that’s awesome about vanilla slice, vanilla custard gelato is layered with passion fruit puree and crunchy caramelised puff pastry pieces.

What would Mates Day be without a new Snapchat Lens to celebrate with friends?

If you’re thinking of your pals near and far on Mates Day, send them a Snap with the wacky and wonderful Mates Day Lens, delivering some extra fun to your Snapchat streaks on May 8.

Round up your squad and head on over to Gelato Messina because Mates Day with Snapchat is gonna’ slap! Trust us, nothing beats bonding with your BFFs over some seriously good gelato.


Mates Day – Wednesday, May 8

Nationwide offer:

Scoops available across all Gelato Messina stores  from 12pm, while stocks last. See the Gelato Messina website for store locations (in all states and territories except Tasmania and the Northern Territory).

Sydney store takeover:

Snapchat will take over Gelato Messina at 389 Crown Street, Surry Hills, NSW, with everything Snapchatters would love to Snap while they enjoy a scoop with their mates, open 12pm until 10.30pm or until run out. Interview and content capture opportunities are available throughout the event.