Huggies is on a mission to care for every bum in Australia, starting with your baby’s, and now yours too. To celebrate the launch of their new skincare-inspired nappy range, Huggies has unveiled a cheeky surprise: Hello Skin, in collaboration with Huggies, launches exclusive Bum Masks for parents, because why shouldn’t parents have skin as smooth as a baby’s bum?
Media personality, mum and skincare enthusiast Anna Robards has teamed up with Huggies to help parents feel good about every part of parenting, even the parts we usually keep under wraps.
“I love that Huggies is flipping the script on baby skin-care,” said Robards. “As parents, we spend so much time changing our baby’s nappies, but we never think that they are a crucial ingredient in their skincare. It’s refreshing to see a brand reinvent the role of a nappy and, in doing so, encourage parents to take a moment for themselves too.”
The hero range, Huggies SkinProtect Nappies, are a game-changer in baby care, and are now available in all sizes. They have a zinc-enriched liner that is clinically proven to help protect delicate skin against irritation, which is especially important during colder months when nappy rash is on the rise.
Leading paediatric dermatologist Professor Dr Deshan Sebaratnam says parents should be extra mindful of baby skin in the colder seasons.
“Winter can be tough on delicate baby skin. Nappy rash may be more common due to increased dryness, layers of clothing and less frequent nappy changes,” said Dr Deshan. “The new Huggies range is designed with this in mind, gentle, absorbent and protective with skincare-led technology to keep little cheeks healthy.”
The revolutionary new Huggies range, which includes SkinProtect, Ultra Dry Nappy Pants, Pure & Sensitive and Little Sleepers, are available now in supermarkets and retailers nationwide. The SkinProtect nappes offer Huggies’ most advanced skin protection thanks to their zinc-enriched liner, while the Ultra Dry Nappy Pants, featuring HugFit Protection, offer better than ever coverage, the new Pure & Sensitive nappies, with AirSoft Technology, are designed for sensitive skin and Little Sleepers offers Huggies’ most advanced overnight protection.
Come Get Cheeky with Us at Bondi Junction – June 11
To celebrate the launch, Huggies is inviting parents to an immersive skincare-meets-parenting pop-up at Westfield Bondi Junction on June 11 from 9am. Anna Robards and skincare expert, Dr Deshan Sebaratnam will be in attendance. Visitors can experience the new product range, receive skincare tips from Dr Deshan, take part in fun family photo moments, enjoy free pastries and babycinos and of course, take home samples of the new range and the limited-edition Huggies Bum Mask for themselves.
For more information, visit huggies.com.au or follow @huggiesau on Instagram and TikTok.
