Estas Bel: The pioneering Australian shapewear brand founded by a nurse revolutionising the fashion industry

If the word ‘faja’, pronounced ‘faha’ doesn’t sound familiar to you, it’s because it’s a Spanish word, meaning girdle. Estás Bel is a new Australian company specialising in shapewear garments called fajas. Originating from Columbia, these fajas were originally intended for a totally different purpose. In fact, they were used in hospitals and clinics as post-op and post-partum garments.Working as a Registered Nurse in Sydney, Belinda Tayi quickly realised after patients who had recently gone for cosmetic procedures such as liposuction and Brazilian butt lifts (BBLs) had limited options in relation to post-op shapewear and that most post-op garments were…

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