Marketing is a broad discipline. With countless different strategies and channels available in this day and age, it can be difficult to determine where to invest your marketing budget. Thankfully, there are certain strategies that will provide value for almost any business. Direct mail marketing ranks near the top of this list. Direct mail marketing refers to the practice of sending physical mail directly to customers or potential customers – it’s been used since the days paper was invented by big and small companies alike. In this article, we’ll explain the role of direct mail as part of a multi-channel … Continue reading The Role of Direct Mail in a Multi-Channel Marketing Strategy